Significance - The rapid advancements in conversational AI and IoT technologies have opened up new possibilities for human-machine interaction. Despite the progress, a gap exists in integrating these two fields to create more centralized, intuitive, and engaging user experiences. Current integrations typically consist of specialised hardware-software pairs that do not fully leverage th...

This empirical study investigates the impact of two distinct mathematical problem-solving methods – the Algebraic Formula Method and the Newton Sum Method – on enhancing Chat GPT's competence in effectively solving quadratic root functions. The integration of Artificial Intelligence (AI) into mathematical problem-solving has paved the way for innovative approaches. In this study, we delve into ...

Information and Communication Technologies over the past decades have enhanced University Teachers’ ability to provide effective and prompt teaching and learning. Therefore, this study explored University Teachers' behaviour intentions toward the use of digital technologies for teaching and learning in higher educational institutions in Ghana. We grounded our study on the Unified Theory of Acce...

This article explores the development of a cognitive sense of self within artificial intelligence (AI), emphasizing the transformative potential of self-awareness in enhancing AI functionalities for sophisticated interaction...

The fast development of social media and online marketing brings a lot of benefits to business. In marketing, the use of controversial advertisements has increased in the last 2 decades. However, it is not clear whether consumers hold positive or negative attitudes toward controversial advertisements. Although the consumers’ attitudes toward competing brands are important determinants of their ...

One very essential tool for the success of any business operation is a good knowledge of the consumer behaviour of its target. Consumer behaviour encompasses the various actions, thoughts, and emotions that impact individuals’ decisions related to the purchase, usage, and disposal of goods and services in their daily lives. While existing literature extensively covers consumer decision-making p...