This study investigates the underlying mechanism of fear appeal effects on behavioral changes applying the emotions-as-frame model and protection motivation theory to the green advertising context. The results indicate that a loss-framed message arises fear increasing severity, vulnerability, response efficacy, and self-efficacy, which in turn affect the intention to purchase a green product. F...

With the advent of the information age, the application of digital technology on the Internet has become more and more popular. Mobile phones, the Internet and other emerging media have brought a drastic impact on the traditional media era, and the status of traditional media is slowly weakening. Nowadays, new media devices and video websites are gradually becoming active in people’s lives, and...

According to contemporary history of new technologies, today’s Internet age is inevitably going to the terminal point of its first half, and then the Internet of Things has been formed in this stage. Following the Internet and the Internet of Things, the Internet of People is coming. In the new stage, the intelligent communication will still keep the previous concern about fresh information and...